END OF LINE/CLEARANCE Assorted Cotton/Corduroy Trousers
• 100% Cotton/Corduroy
• Made in The UK
• Traditional cut
• Pleat fronts
• High waist line
• Buttons for braces
• Fishtail back with cinch strap
These superb traditional heavy cotton and cord trousers are Made in The UK using British Cotton to replicate an original pair of 1940s CC41 labelled trousers from our archives. Like the originals our Utility style CC41 trousers have a button fly, pleat fronts, high waist line with fishtail back complete with cinch strap and buckle, buttons for braces and turn-ups. Strictly speaking, wartime regulations originally stated that trousers should not have turn-ups but, as the original pair we based our design on had turn-ups, we've fitted turn-ups to our version. As a finishing touch we've replicated an original CC41 label which is hand stamped with the correct number which denotes that it was an approved design.
CC41 stands for Controlled Commodity 1941. Clothing rationing began in June 1st 1941 with no warning, it was announced out of the blue on the news at 9.00am mainly to prevent a rush of panic buying Due to the war effort there was a shortage of fabric Clothing Rations were controlled on a points system and the books contained coupons of various point values. Items of clothing were assigned point values. Each person was allowed sixty-six points a year, which was supposed to equal to one complete outfit of clothing for the average adult. The CC41 label assured buyers of an officially approved quality, the CC41 label on our trousers assure today's wearer of the same high quality as would have been expected in the 1940's. The striking design was created by Reginald Shipp and was used on all approved wartime clothing and also on furniture during WW2. In a bid to overcome the clothing rations, knitting became even more popular than before, people were encouraged to knit gloves, socks and scarves to send to the men in the armed forces while brightly coloured Fair Isle sweaters became a symbol of hope in a rather "black & white" World.
To achieve the correct look and vintage style fit these are best worn with braces and worn a size larger than one would wear jeans or modern trousers. To ensure the perfect fit please measure your "true waist" That's around the stomach just below the belly button, that measurement is the size to order as that is where the waist of these trousers sit. Go up a size rather than down if you've got an in between measurement. Please do not rely on ordering you usual "Jean Size". Jeans tend to be worn lower slung than traditional cut trousers therefore it's important that your waist is measured where the waist of the trousers will sit.To achieve the correct look and vintage style fit these are best worn with braces and worn a size larger than one would wear jeans or modern trousers. They are lower in the crotch than modern trousers and should not be worn crumpled at the ankle. Ideal inside leg length is 30"for a height of 5'8"/5'9", inside leg of 32" for a height of 5'10"/5'11" and an inside leg of 34"for a height of 6'/6'1". Longer leg length is available to order.